Rabon 97.3

Context:
Bayer Mexico introduced Rabon 97.3, a granulated material designed to optimize larvicidal activity in manure, to the Altos de Jalisco region.

To support this launch, Bayer collaborated with local distributors to implement a comprehensive fly control program aimed at benefiting farmers and ranchers in the area. However, to expand the program and encourage adoption among more local farmers, Bayer needed a compelling way to document and communicate the program’s effectiveness.

The Challenge:
Farmers were more likely to adopt the program if they saw proven results from their peers. Bayer needed an authentic, relatable way to demonstrate Rabon 97.3’s effectiveness and the economic and health benefits it provided.

Our Role:
We were tasked with creating a documentary-style video that told the story of the fly infestation problem, the consequences of inaction, and the transformative impact of Rabon 97.3. Our goal was to create a narrative that was as informative as it was relatable, capturing the voices of those directly impacted by the program.

To ensure authenticity, we spent a week on location, interviewing farmers, visiting farms, and capturing their perspectives to craft an engaging narrative. Our goal was to create a narrative that was as informative as it was relatable, capturing the voices of those directly impacted by the program.

The Impact:
The documentary was presented to regional stakeholders, helping to secure the renewal of the Rabon 97.3 program. Its relatable storytelling and compelling visuals built trust and showcased Bayer’s impact, driving interest and participation in the program.

This project demonstrates our ability to deliver high-quality, location-specific content that tells impactful stories and achieves measurable results.