Lumicolor

Context:
Lumicolor designs, manufactures, and installs illuminated signs. In 2018, the company created a video to showcase its competitive advantages, quality, and professionalism, aiming to position itself as a leader in the national B2B market. The video was used at exhibitions, events, and presentations to introduce potential clients to its products and services.

The Challenge:
The challenge was to convey the full service process, from production to installation, while highlighting the company’s values and quality in an engaging way to attract clients.

Our Role:
We assisted Lumicolor in developing a marketing strategy, conducting market research, and creating a mood board to align with the company’s new vision. Over 13 days of filming, we captured the production and installation processes to highlight the company’s commitment to excellence.

The Impact:
The video became Lumicolor’s main marketing tool for over six years, positioning the company as a leader in the illuminated sign industry and driving recognition in the B2B market.